Event Design

 

Farmers Insurance Open

The Farmers Insurance Open is an annual golf tournament sponsored by Farmers Insurance at Torrey Pines golf course, in La Jolla, CA. I was the lead designer for the 2018 and 2019 tournaments and these pieces are only a fraction of the work I created.

2018

2019

Marketing Takes LA

 

On top of my normal job at Farmers Insurance, I was also selected to be on a small committee of people (9 full time committee members, 1 EA who helped with logistics, and 3 leadership team sponsors) who were tasked with planning an entire 2 day off-site educational event for the whole Enterprise Marketing department (about 180-200 people planned for). We spent four months planning the event, and were tasked with everything from seating arrangements, activities, keynote speakers, room decorations, centerpieces, presentations, entertainment, motion graphics, print pieces, and beyond. We chose the theme of "Intentional Disruption." Here are some of the pieces I designed:

© 2019 Lauren Cohen Creative