While working at Match.com, I consistently had to design ads for the different properties: Match.com, People Media (BlackPeopleMeet.com, OurTime.com, SingleParentMeet, etc.), Tinder, PerPerfeito, and more. These ads were made for the Facebook Multi-Product Ad space, both for desktop and mobile, sized at 1080x1080px. Each of these ads beat controls through A/B testing and had positive results. The ads were targeted at different people, based on location, interests, and age. The Instagram space is generally more art-centered, so these ads had a bit more leverage than other display spaces and could play off the CTA and overall audience.