Instagram Ads

While working at Match.com, I consistently had to design ads for the different properties: Match.com, People Media (BlackPeopleMeet.com, OurTime.com, SingleParentMeet, etc.), Tinder, PerPerfeito, and more. These ads were made for the Facebook Multi-Product Ad space, both for desktop and mobile, sized at 1080x1080px. Each of these ads beat controls through A/B testing and had positive results. The ads were targeted at different people, based on location, interests, and age. The Instagram space is generally more art-centered, so these ads had a bit more leverage than other display spaces and could play off the CTA and overall audience.

Tinder
Tinder
press to zoom
Meet Singles Near You
Meet Singles Near You
press to zoom
Par Perfeito (Brazil)
Par Perfeito (Brazil)
press to zoom
Match
Match
press to zoom
Love at First Like
Love at First Like
press to zoom
Meet Singles Near You
Meet Singles Near You
press to zoom
Start Today
Start Today
press to zoom
Double Exposure
Double Exposure
press to zoom