Love is Magic

While working on the marketing team at Match.com, I was able to experiment with new ideas and concepts. One of the questions that appeared on a self-evaluation form was, "What special skills do you have that you wish you could bring more to Match?" As a magician, I knew there was a way I could bring magic to Match, and having the team support me the way they did, I was able to conceptualize and create an idea from start to finish. I drew out the initial concept, filmed myself doing the magic, edited the video, and added stock music to best fit the advertisement. This advertisment displayed on Instagram and Facebook and resonated the most with people in the 18-24 year old age range.

© 2019 Lauren Cohen Creative