While working at Match.com, I designed ads for the different properties: Match.com, People Media (BlackPeopleMeet.com, OurTime.com, SingleParentMeet, etc.), Tinder, PerPerfeito, and more. These ads were made for the Facebook Newsfeed Ad space and the Instagram Ad space, both for desktop and mobile, sized at 1080x1080px.
Love is Magic
While working on the marketing team at Match.com, I was able to experiment with new ideas and concepts. One of the questions that appeared on a self-evaluation form was, "What special skills do you have that you wish you could bring more to Match?" As a magician, I knew there was a way I could bring magic to Match, and having the team support me the way they did, I was able to conceptualize and create an idea from start to finish. I drew out the initial concept, filmed myself doing the magic, edited the video, and added stock music to best fit the advertisement. This advertisment displayed on Instagram and Facebook and resonated the most with people in the 18-24 year old age range
Black People Meet - 30 sec
#ShareLoveChallenge - 10 sec
Match Social - 20 sec
Match is for Everyone
Many times people feel isolated in the world, and the dating scene puts that isolation on display. People feel like they don't quite belong on sites and feel like they are constantly pushed away for one reason or another. After talking with so many people and hearing their stories, I wanted a way to show that Match was inclusive. I wanted to give people a utility that was made for them.